Johnson and Johnson to supplant powder based powder with cornstarch

At the same time J&J reiterated its position that its baby powder is safe to use: “Our position on the safety of our cosmetic talc remains unchanged.”

“We stand firmly behind the decades of independent scientific analysis by medical experts around the world that confirms talc-based Johnson’s baby powder is safe, does not contain asbestos, and does not cause cancer,” it said.

In 2020, J&J said it would stop selling its talc baby powder in the US and Canada because demand had fallen in the wake of what it called “misinformation” about the product’s safety amid a number of legal cases.

At the time the firm said it would continue to sell its talc-based baby powder in the UK and the rest of the world.

The company faces lawsuits from consumers and their survivors who claim J&J’s talc products caused cancer due to contamination with asbestos.

Talc is mined from the earth and is found in seams close to that of asbestos, which is a material known to cause cancer.

Johnson & Johnson To Stop Selling Talc Baby Powder In 2023

A 2018 investigation by the Reuters news agency claimed that J&J knew for decades that asbestos was present in its talc products.

Reuters said that internal company records, trial testimony and other evidence showed that from at least 1971 to the early 2000s, J&J’s raw talc and finished powders sometimes tested positive for small amounts of asbestos.

Johnson’s Baby Powder has been been sold for almost 130 years and became a symbol of the company’s family-friendly image.

Baby powder is used for preventing nappy rash and for cosmetic uses, including as a dry shampoo.

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