Reasons why you should value your Customers or Employees

Founder and CEO of ERG Enterprises. Nationally recognized thought leader on entrepreneurship, investing and leadership.

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Who should come first, your customers or employees? For many businesses, this question aptly describes a key challenge. And yet, in my view, it should present an opportunity for growth.

Reasons why you should value your Customers or Employees
Reasons why you should value your Customers or Employees

In the early ’90s, Hal Rosenbluth challenged conventional thought with his landmark book, The Customer Comes Second. He called on business leaders to shift their myopic focus from customers to employees, arguably the most underappreciated stakeholder at the time. Yes, customers carry the purse, Rosenbluth argued, but employees make business continuity possible.

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