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59% of Nigerian women have a daily skincare routine because they believe it is important to look good in public.
- Ugandans and Ghanaians jointly secured the second position.
- Senegalese women appeared least likely to prioritise looking good in public.
A poll was conducted in 2022 to determine how women felt about attractiveness in many African nations.
According to the Sagaci Research survey, Nigerian women place the most value on aesthetics and appearance.
74% of Nigerian women between the ages of 18 and 25 said they spend a lot of time and money on maintaining their appearance. 59% of respondents to the study said they maintain a regular skincare routine because they think it’s crucial to appear well in public.
Together, Ugandans and Ghanaians took second place with a combined score of 68%. They were closely followed by South Africans and Kenyans, both of whom scored 66%.
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