CNN Markets Ghana’s Tourism Industry

Read Time:2 Minute, 26 Second

‘CNN And Be Ghana’, a video documentary on Ghana’s slave castles which aired on CNN’s programme, Inside Africa, has been described by industry players as a hit.

In the one month that the video went on air globally, it was viewed by 5,416,000 people, many of whom watched it more than once during the month.

The documentary is part of a campaign by the government of Ghana to market the country as a tourism destination.

The campaign, an initiative of the Ministry of Tourism, Arts & Culture, was on air from June 11 to August 5, this year.

It was a package that also included a 15-second teaser digital campaign on CNNMoney.com and extensive editorial coverage of Ghana’s cocoa industry on CNN’s Marketplace Africa.

A transmission certificate presented to the ministry by CNN to confirm the statistics revealed that the slave castle documentary reached 2,124,000 viewers classified as ‘frequent international travelers’ and 1,533,000 ‘frequent leisure travelers’, in addition to others worldwide.

Catherine Abelema Afeku, the sector minister, disclosed the content of the transmission certificate to the Ghanaian media in Accra at the weekend and further disclosed that said the teaser digital campaign received 214,691 impressions with 7,801 clicks in the United States of America; 215,150 impressions with 6,543 clicks in Europe and 214,672 impressions with 5,626 clicks in Africa.

The 30-minute television documentary focuses on the Elmina castle. In it, CNN’s cameras follow the journey of a man who gave his name as Bartels, a diaspora African. After years of searching, he had traced his roots to Elmina and wanted to see and hear at first-hand what his ancestors went through from capture to shipment to the Americas.

Asked to predict the expected outcome of this investment which cost the ministry some US$200,000.00, Mrs Afeku said the government’s expectations went beyond financial returns.

“Yes, we need the diasporan Africans to come in their numbers. In fact, I have told myself as Minister of Tourism, Arts & Culture that 20,000 tourist arrivals from North America is not enough. We need in excess of one million African Americans to respond and come to Ghana.”

However, she added, “It is not necessarily for their money as tourists. It is more important for us that they come as returnees on a journey of discovery.

Mrs Afeku thanked President Akufo-Addo for the attention tourism is receiving under his presidency, remarking that Ghana’s bold ambitions would come to naught without the financial wherewithal.

“Don’t forget that it is under his presidency that tourism has received the highest budgetary allocation in a very a long while,” she added.

Industry players were impressed by the quantum of investment in the campaign by ministry, as well as the innovative use of powerful images on CNN.

Source: Daily Guide

0 0

About Post Author

Grandmaster Murphy

An astute Tv and Radio presenter in the Ashanti Region, Nana Kwasi Boateng Murphy known in radiobiz as Grandmaster Murphy is a product of Shaw Academy University - South Africa with Advanced Diploma in Journalism & Diploma in Digital Marketing and a DIPLOMA holder from IPMC who pursed systems engineering programme and graduated in 2009.DJ Murphy’s radio journey started with Asante Mampong based Mighty FM before joining Sunyani Technical University Campus-based, Parrot. He moved to Storm FM as the Mid-morning and Entertainment show host and later poached by Samson Deen-owned Metro Sunyani also to host the Drive Time and entertainment shows.After successful spell with Metro FM, he rejoined Storm FM as the Mid-Morning and entertainment show host as well as the Traffic Manger and Head of IT at the Tony Bennett-owned radio station.However, the award-winning radio presenter went on a radio break to further his education outside the shores of the country, precisely at the Shaw Academy University in South Africa – where he obtained Advanced Diploma in Journalism and Diploma in Digital Marketing and upon his return from schooling, he declined to rejoin to Storm FM.Although one would say “Grandmaster” is in an entirely new radio environment but I can confidently tell you that is not the reality.The radio presenter however enters the Oseikrom’s radio market shoulder high since he won the 2016/2017 best mid-morning show host and a 2-time best entertainment show host in the Brong Ahafo Region with which he was crowned at the 2016/2017 edition of the Foklex Media Awards which took place at the Golden Tulip Kumasi City Hotel on April 2, 2017.In 2019, Grandmaster Murphy won the Entertainment Show Host of the Year at the FOKLEX Media Awards during his time with Bohye FM and Kumawwod Tv.A year under the line, he has earned another nomination with his new station, Todays Radio in the category of Entertainment Program Host (Ashanti Region).In November 2019, he was honoured with a Golden Award as Young Living Legend of the year by Brong Ahafo Music Festival (BAMA).Murphy has maintained his bragging rights as an award winner for some years now. From Sunyani-based Storm FM to Bohye FM/Kumawwod Tv in Kumasi and to Ejura based Todays Radio/Tv, he has been able to make great incursions.Wining the Best Dj of the year and Entertainment Host of the year at the 2nd Best House Entertainment Awards with Todays Radio, much is expected from Grandmaster Murphy in every year under review.For your best radio listening pleasure, never relent listening to Grandmaster Murphy on Todays Radio/Tv in Ejura and on the internet via www.onlineradiobox.com and tuneinn from 4pm – 6pm every Saturday (Entertainment Extra) and on Sunday's 10am-12pm with the Spin or Bin.Contact: +233244633305, Whatsapp (+233) 0570847588, Email: [email protected]
Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleppy
Sleppy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Leave a Reply

Your email address will not be published. Required fields are marked *

Next Post

Okyeame Kwame Organises Health Walk, Hepatitis B Screening On July 28

As part of activities to mark this year’s World Hepatitis B Day, Okyeame Kwame will organise a health walk and free hepatitis B screening for over 2,000 people at the Silver Towers in Accra this Saturday. The walk is expected to start from the 37 Military Hospital at 6:00am through Read More

Subscribe US Now

WhatsApp chat
%d bloggers like this: